Tag: Fairtrade

The story behind our shirts – Liminal Apparel and Freeset Global

The conversations around sustainability have brought us stories from all over the world. We have been enlightened, awestruck and feel so grateful to individuals and organisations showing us how to positively impact the present and the future. It has made us proud to see that New Zealanders too are playing a significant role in this worldwide rethink.

The Loop Crew has sourced our Crew T-Shirts here in New Zealand through Liminal Apparel. Liminal sell a range of products that are made under fair working conditions, with the finest organic materials. They are one of the companies in a Co-operative that also include a coffee roastery, a cafe and a small farm. Together they return 70% of their profits back to the local community and to some of the producers and communities overseas that create the products they sell. The other 30% is reinvested into the business. Shareholders don’t take a cent in dividends.

A large proportion of Liminal Apparel products, including our t-shirts are sourced from Freeset Global. Freeset was founded by kiwi couple Kerry and Annie Hilton who provide dignified employment to women and girls trapped in the sex trade in Kolkata, India. Prostitution is big business and thrives on exploitation and slavery, robbing the poor of dignity and innocence. Freeset offers freedom through a business alternative and women are paid around twice the going rate for an equivalent job elsewhere and as part of their employment package have health insurance and a pension plan.

Is $50 too much to ask for a custom printed 100% non toxic Fairtrade organic cotton Tee that helps the earth, empowers women and girls, supports small-scale farmers and a New Zealand Co Op that returns the profits of its business back to the producers and communities to whom they really belong?