Category: Partners

The story behind our shirts – Liminal Apparel and Freeset Global

The conversations around sustainability have brought us stories from all over the world. We have been enlightened, awestruck and feel so grateful to individuals and organisations showing us how to positively impact the present and the future. It has made us proud to see that New Zealanders too are playing a significant role in this worldwide rethink.

The Loop Crew has sourced our Crew T-Shirts here in New Zealand through Liminal Apparel. Liminal sell a range of products that are made under fair working conditions, with the finest organic materials. They are one of the companies in a Co-operative that also include a coffee roastery, a cafe and a small farm. Together they return 70% of their profits back to the local community and to some of the producers and communities overseas that create the products they sell. The other 30% is reinvested into the business. Shareholders don’t take a cent in dividends.

A large proportion of Liminal Apparel products, including our t-shirts are sourced from Freeset Global. Freeset was founded by kiwi couple Kerry and Annie Hilton who provide dignified employment to women and girls trapped in the sex trade in Kolkata, India. Prostitution is big business and thrives on exploitation and slavery, robbing the poor of dignity and innocence. Freeset offers freedom through a business alternative and women are paid around twice the going rate for an equivalent job elsewhere and as part of their employment package have health insurance and a pension plan.

Is $50 too much to ask for a custom printed 100% non toxic Fairtrade organic cotton Tee that helps the earth, empowers women and girls, supports small-scale farmers and a New Zealand Co Op that returns the profits of its business back to the producers and communities to whom they really belong?

Our CleanCook stove making a difference in developing countries

Our 10 year-old daughter Breeze was inspired and saddened by stories told by our friend Marie of when she was Breeze’s age living as an orphan in a refugee camp in Africa. Marie’s life depended on finding and bringing back wood for cooking. It was a very dangerous hungry job starting at 4am and not ending till after 7pm. Marie walked for miles to find sticks in a deforested landscape that was made this way by years of women and children forced to spend almost all the hours of their lives doing the same before her. The open fires are inefficient, cause lung diseases, eye irritation, conflict over a vanishing resource and almost total irreversible destruction of the landscape.

Our family’s conversation around this topic went from despair to amazement when we found the Origo 3000 CleanCook Stove from Dometic. Dometic International partnered Project Gaia, a not-for-profit working globally to promote clean, safe, efficient cookstoves powered by alcohol fuels. The alliance gave a CleanCook Stove to all households in the Kebribeyah refugee camp (pop. 17,000) in Ethiopia. The CleanCook Stove is fueled by bioethanol manufactured from a waste product from the sugarcane industry that was previously being dumped into rivers in Ethiopia.

In 2008 this initiative has won several global green energy awards being recognized as helping slow deforestation, reduce indoor air pollution, lessen gender-based violence, and mitigate conflict between refugees and locals in these harsh environments. The project has seen such success that a factory has been built in South Africa to make the CleanCook Stove and make them available to all of Africa (

We use our CleanCook stove every day. It’s just like cooking on gas. We are still searching for a local source of bioethanol to replace the methylated spirits we currently use. We’d love to hear from anyone who can help us with this challenge.